Intellectual Property India Publishes Patent Application for 'A System For Quantitative Analysis Of Integrated Marketing Strategies On Fast-Food Consumer Purchase Behavior' Filed by Christ University

MUMBAI, India, Jan. 9 -- Intellectual Property India has published a patent application (202541133216 A) filed by Christ University, Bengaluru, Karnataka, on Dec. 29, 2025, for 'a system for quantitative analysis of integrated marketing strategies on fast-food consumer purchase behavior.'

Inventor(s) include Srinivasan Moharkonda Balalrishnan; Priyadarshini Srinivasan Moharkonda; and Ryan Paul.

The application for the patent was published on Jan. 9, under issue no. 02/2026.

According to the abstract released by the Intellectual Property India: "A system and method for quantitative analysis of integrated marketing strategies on fast-food consumer purchase behavior across generational cohorts is described, belonging to the field of marketi...