India, March 13 -- The Government of India has issued a release:

The Agricultural and Processed Food Products Export Development Authority (APEDA), under the Ministry of Commerce & Industry, Government of India, facilitated the first export consignment of 25 metric tonnes of Geographical Indication (GI)-tagged Joha Rice from Assam to the United Kingdom and Italy. The consignment was dispatched on 12 March 2026 in collaboration with the Department of Agriculture, Government of Assam.

Joha rice, an indigenous aromatic variety from Assam, received the Geographical Indication (GI) tag in 2017. Known for its distinct fragrance, fine grain texture and rich taste, the rice is gaining recognition in premium domestic and international markets.

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