India, March 20 -- Search "term life insurance" online and you'll get flooded with ads, comparison sites, agents calling within minutes offering great deals.

But smart buyers don't start there. They first Google "what is term insurance policy" and actually read the basics before shopping. There's a very good reason for that approach.Understanding Prevents Mistakes Buying term life insurance without understanding what is term insurance policy is like buying car without knowing fuel type.

What is term insurance policy? Pure protection for specific period. Pick coverage and term. Pay premiums. Die during term? Family gets money. Survive? Policy ends, nothing back.

That "nothing back" stops buyers. They think it's waste. But that's the fea...