India, July 21 -- As part of the Government's continued efforts to strengthen India's creative sector and promote the emerging Orange Economy, the Ministry of Information & Broadcasting today launched the Pilot Phase of the 'Gems of India' Challenge, a structured national initiative to identify, nurture and promote grassroots digital creators from across the country.

Under the visionary leadership of Hon'ble Prime Minister, India has embraced technology as a powerful instrument of empowerment, inclusion and nation-building. Initiatives such as Digital India have democratised access to technology and created opportunities for innovation at an unprecedented scale.

The initiative builds upon MyWAVES, the citizen creator platform under WAVES ...