Gurugram, Nov. 6 -- led activities, cultural experiences, and live entertainment under the theme 'Desi Maximalism'. Organised by Illumina, MDI Gurgaon's student-run market research club, the festival explored the idea through its theme 'Ours All Along' and the tagline 'More than an Aesthetic!'.
Urban Illumina is a market research festival that sees participation from over 3,000 students each year. It brings together marketing competitions, market research games, interactive activities and musical performances, creating a space where academic concepts intersect with consumer experiences.
A key aspect of the festival is its approach to market research. Through disguised games, Illumina creates opportunities for corporate partners to engage ...