Mumbai, July 10 -- native retail technology company backed by Reliance Retail Ventures Limited, today released its Festive Readiness Report 2026, a forward-looking intelligence report for fashion, lifestyle and retail brands preparing for India's biggest shopping season.
The report analyses shifts from the 2024 and 2025 festive seasons and outlines what brands must do before Festive 2026 begins. It draws on Fynd's marketplace intelligence data collected between March 2025 and June 2026, covering leading marketplaces such as Amazon, Flipkart, Myntra, AJIO, Nykaa, JioMart, and other major commerce platforms. The report aims to highlight that Festive 2026 will be won before the first sale goes live. Brands will need to move from reactive disc...