India, Aug. 1 -- Following Prime Minister Narendra Modi's call in the 135th episode of Mann Ki Baat on 28 June 2026 to conserve every drop of rainwater, Odisha has intensified its efforts under the Catch the Rain 2026 campaign, translating public awareness into tangible water conservation outcomes, promoting rainwater harvesting, groundwater recharge, restoration of traditional water bodies, and citizen participation.
Odisha has adopted a multi-pronged approach that combines community outreach, behavioural change, institutional participation, and the creation of water conservation assets. An extensive public awareness drive was undertaken across the state through 968 Information, Education and Communication (IEC) activities, including stre...