New Delhi, Aug. 27 -- day awareness initiative along the Kanwar Yatra route, has reached nearly one million Indians, taking the message of PET recycling and responsible plastic waste management to a large and diverse audience.
The campaign helped bring over 50,000 used PET bottles into the formal recycling ecosystem, demonstrating the potential of targeted, on-ground awareness initiatives to encourage responsible disposal and channel used PET bottles towards recycling.
The 'Bottle Ki Recycle Yatra' was designed to address a critical gap in public understanding around PET recycling and the value of used PET bottles. Interestingly, a survey conducted by APR Bharat on more than 600 consumers along the Kanwar Yatra route, reveals that while I...