New Delhi, July 13 -- led integrated value-chain transformation. More than a fruit festival, the three-day event demonstrated how strategic investments in farmer collectivisation, value addition, branding and market access are transforming Meghalaya's premium pineapples into a nationally recognised agricultural brand.
The biggest highlight of this year's Festival was the sale of 30 metric tonnes of fresh Meghalaya pineapples, nearly doubling the 15.4 metric tonnes sold during the previous edition in 2025 and 7.7 MT in the first edition in 2023. The achievement reflects the growing consumer demand for Meghalaya's premium pineapples, renowned for their exceptional sweetness, rich aroma and low acidity, while also demonstrating the success of...