Mumbai/IBNS, Oct. 8 -- Mumbai/IBNS: ZEE5 is witnessing growing traction for Clips, its AI-powered vertical short-video experience aimed at helping audiences discover content from the platform's long-form catalogue.

Clips uses a swipe-led format to highlight selected moments from movies and shows, allowing viewers to sample content before moving to the full-length title.

The technology integrates Gemini Pro, Chirp multilingual model, Cloud Vision API and deep-learning models to analyse movies and shows and automatically create short, vertical videos from selected scenes.

The approach allows ZEE5 to generate short-form discovery content from its existing catalogue at scale, without creating separate short-form productions for each title....