India, Sept. 18 -- Tamil Nadu Chief Minister C Joseph Vijay will launch the state's 'Thaimaman Thanga Mothiram' (Maternal Uncle Gold Ring) scheme on September 28, fulfilling a key electoral promise of his Tamilaga Vettri Kazhagam (TVK) government.

Under the scheme, eligible newborns delivered in government hospitals will receive a one-gram gold ring.

The launch was earlier scheduled for September 15 but was subsequently postponed.

EC nod needed in two bypoll constituencies

The rollout comes ahead of the October 6 Assembly by-elections in Tamil Nadu.

The state government has reportedly obtained EC clearance for the expansion of its free breakfast scheme, but not yet for the gold-ring initiative.

What is the 'Thaimaman Thanga Mothiram...