India, Feb. 24 -- The Cheesecake Factory Bakery, one of America's most popular dessert brands, has entered the Indian market with its first outlet in Bengaluru and its globally celebrated cheesecakes that have delighted diners for nearly five decades.

Renowned for offering more than 30 indulgent cheesecake flavours, the brand's flagship Indian store has opened at Phoenix Mall of Asia.

The launch marks the beginning of an ambitious expansion plan across the country.

Many Indian consumers are already familiar with the brand thanks to its pop-culture presence in the hit sitcom The Big Bang Theory, where a fictionalised version of the restaurant frequently featured as the group's favourite hangout and where the character Penny worked as a ...