India, April 8 -- Tata-owned fashion brand Taneira ushers in Poila Baisakh with the launch of a specially curated collection inspired by Bengal's iconic Lal-Paar Shada saree, available across select Taneira stores in West Bengal.

Marking the Bengali New Year, a time of new beginnings, quiet rituals, and homes filled with warmth and hope, the collection reflects the enduring beauty of tradition as it seamlessly blends into the present.

Bringing together handcrafted sarees, the collection is priced starting at INR 3,999, making festive dressing both accessible and elegant. Customers can also avail special festive offers with Buy 3 at 15% off and Buy 4 or more at 20% off*, making it an opportune moment to invest in authentic weaves for the...