India, Feb. 19 -- JioHotstar and OpenAI have announced a landmark partnership turning that into a human-language conversation by introducing a ChatGPT-powered voice discovery and immersive experience into the heart of India's largest streaming destination.

In a first-of-its-kind innovation for India, audiences can now discover, engage, and immerse in their favourite stories simply by speaking across languages, genres and moments transforming streaming into an intuitive, deeply personal conversation.

Instead of navigating menus or typing keywords, viewers can simply speak their intent, mood, or context and receive intelligent, context-aware recommendations instantly.

The ChatGPT-branded voice assistant completely replaces restrictive ke...