India, April 20 -- Samsung Electronics on Monday announced the opening of its "Design is an Act of Love" exhibition at Milan Design Week 2026.

Structured across 12 immersive zones in the Samsung Design Open Lab at Superstudio Più in Milan from April 20-26, the exhibition marks a new chapter in the company's evolving design vision by offering perspectives on how design can respond to evolving human needs and behaviours.

Conceived as an open laboratory, the exhibition welcomes visitors to Samsung's design approach, offering a space of exploration, experimentation and discovery.

Rather than a finished statement, the exhibition reflects a moment within an ongoing journey, offering an early glimpse into how Samsung is shaping new ways ...