India, Sept. 14 -- Rivaah by Tanishq, the wedding jewellery-focused sub-brand from the house of Tanishq, has launched Wedding Signatures, a collection of complete bridal jewellery trousseaus inspired by six distinct Indian bridal communities: Tamil, Telugu, Rajasthani/Marwadi, Gujarati, Marathi and Pan India/Metro.

The collection is rooted in Rivaah's insight that the modern Indian bride celebrates her cultural heritage while expressing it in her own distinctive way.

Over eight to 12 months, a bride makes a series of choices around the destination, venue, functions, fashion, photography, decor, beauty and jewellery, all of which come together to shape her wedding. This has also transformed the way brides approach bridal jewellery, with ...