India, July 29 -- The much-awaited trailer of the Ranbir Kapoor-starrer 'Ramayana' will be unveiled worldwide at 4:15 am IST on July 30, in a unique departure from the usual film marketing strategy.

Producer Namit Malhotra announced the trailer release date and time through an Instagram post, revealing that the first glimpse of the ambitious adaptation will arrive during Brahma Muhurat, considered an auspicious pre-dawn period in Hindu tradition.

"At the auspicious Brahma Muhurat, we welcome the dawn of Ramayana with our trailer," Malhotra wrote.

Trailer delay announced earlier

The trailer was initially expected to release on July 24, but the makers postponed the launch after announcing a partnership with Sony Pictures Entertainment....