New Delhi/IBNS, Aug. 7 -- Prime Minister Narendra Modi has appealed to citizens to celebrate National Handloom Day on August 7 by creating and sharing "Get Ready With Me" (GRWM) videos on social media, borrowing a popular Gen Z trend to promote India's handloom heritage.

On the eve of National Handloom Day, Modi shared a video message urging people to celebrate the occasion, which commemorates a landmark moment in India's Swadeshi Movement against British rule.

National Handloom Day is observed every year on August 7 to celebrate India's rich handloom heritage and honour millions of weavers and artisans who keep traditional weaving techniques alive. The day also seeks to promote handwoven textiles and support the livelihoods of weaving ...