India, March 17 -- NPCI BHIM Services Limited (NBSL) on Tuesday announced the appointment of World Cup-winning former Captain of the Indian Cricket Team, Mahendra Singh Dhoni as the Brand Ambassador for the BHIM Payments App, Bharat Ka Apna Payments App.
The partnership brings together two names synonymous with trust, consistency, and dependability, reflecting values that resonate across generations and geographies.
Mahendra Singh Dhoni said, "Over the years, I have always believed in keeping things simple and staying clear in approach. What stood out to me about BHIM is its focus on making digital payments straightforward and accessible to people across the country. As India continues to move towards greater digital adoption, it is imp...
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