Kolkata/IBNS, July 26 -- Fashion e-commerce platform Myntra is looking to onboard around 400 sellers from West Bengal as part of its expansion strategy, aiming to bring more regional brands and handloom businesses onto its marketplace ahead of the festive shopping season.

The initiative is designed to help regional sellers access Myntra's customer base of more than 75 million active users while expanding the digital reach of micro, small and medium enterprises (MSMEs) across the state.

Myntra currently works with around 1,700 brands from West Bengal across categories, including apparel, personal care and accessories.

The company said it plans to strengthen participation from traditional textile clusters such as Shantipur, Dhaniakhali a...