India, April 14 -- IT giant Meta will overtake search engine giant Google in terms of total digital ad revenues by the end of 2026, both globally and within the US, as per market research firm Emarketer.

With its growth accelerating, Meta will not only surpass Google in terms of dollars, but in terms of share as well, making it the top digital advertising engine, the market research firm said.

As per the market research firm, Meta is forecast to reach $243.46 billion in net worldwide ad revenues in 2026, with Google reaching $239.54 billion.

Last year, Google was ahead, with $214.06 billion and Meta with $196.17 billion.

But while its share has been falling since 2021, Meta's share has grown, and will overtake Google this year with 26...