India, Nov. 13 -- A Different Kind of Financial Consumer

India's younger digital users have grown up in an environment shaped by instant payments, app-based banking, real-time reviews and services that can be accessed almost anywhere. That experience has changed the way they evaluate financial platforms as well.

When they explore an online trading provider, they are less likely to rely only on reputation, appearance or brand familiarity. They compare platforms, review company information, examine market access, look at withdrawal arrangements and consider whether the overall experience matches the way they want to trade. It has brought a change in behaviour for what a modern online broker is expected to provide.

The conversation is no ...