India, Sept. 16 -- Indian e-commerce major Flipkart on Wednesday announced Big Billion Days 2026, its flagship festive event, with early access beginning on 8 October 2026.

Pratik Shetty, Vice President and Head of Growth and Marketing, Flipkart, said, "Last year, 'Yahan Kuch Bhi Ho Sakta Hai' captured the unexpected moments that make Big Billion Days special. This year, we wanted to take that idea a step further and explore what happens when those unexpected moments actually change your luck. 'Luck Badal Sakta Hai' brings that thought to life through a story that is relatable, entertaining and rooted in the role that shopping can play in changing an everyday moment. The campaign brings together familiar faces and unexpected twists to cr...