India, Nov. 5 -- Country Club Hospitality & Holidays Ltd. has announced a discounted lifetime membership scheme for senior citizens at Rs.49,999, less than half the regular price of Rs.1,25,000.

The company announced the offer on October 30, along with the launch of the Country Club Master Card Turkiye, an initiative to promote Turkiye as a holiday destination among its members.

The two initiatives are aimed at expanding the company's international holiday offerings, developing partnerships in the hospitality sector and introducing membership options for different age groups and customer needs.

Called the Country Club Baby Boomers Membership Card, the scheme is designed to give senior citizens access to club facilities, holidays, recre...