India, July 29 -- India's latest youth-led online debate is moving beyond examination reforms and paper leaks, with a rapidly growing social media campaign now putting the country's reservation system at the centre of discussion.

The Instagram account 'Reservation Hatao Andolan' (RHA) has crossed 5.9 million followers, according to recent reports, turning what describes itself as a citizen-backed, non-political campaign into a significant online presence.

The account has more than 100 posts and says it has no political affiliation. Its founder or founders have not been publicly identified.

The campaign has emerged shortly after the rise of the Cockroach Janta Party (CJP), a satirical youth-led movement that began around concerns over c...