India, Aug. 5 -- Private insurer Aditya Birla Health Insurance Company Ltd (ABHICL) on Tuesday said its newly launched Activ Yuva plan is aimed at increasing insurance penetration among young Indians aged 25 to 35 years, a demographic where coverage remains relatively low.

ABHICL Chief Executive Officer Mayank Bathwal said fewer than 20 percent of young Indians are currently covered by health insurance.

"If we get more members of young India into insurance, then the insurance pool will become healthier. The prices can come down because they claim less. The seniors will benefit from that process," Bathwal told IBNS.

He said the company's long-term goal is to increase the share of young policyholders in the country's insurance pool.

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