India, Aug. 25 -- A 2026 review of 500 digital marketing job descriptions across Mumbai found that employers listed campaign experience, analytics and AI skills far more often than they listed a postgraduate degree.

Nearly 8 in 10 digital marketing job descriptions in Mumbai do not require an MBA or a postgraduate qualification, according to a 2026 review conducted by IIDE's placement team.

The review covered 500 job descriptions shared by agencies, brands, startups and e-commerce companies while the team was placing students in internships and full-time roles. An MBA degree was mentioned in 31% of the roles studied. Practical campaign experience was mentioned in 68%.

The finding does not mean a postgraduate degree has stopped counting...