India, April 21 -- A Pakistan-based clothing brand has sparked controversy on social media after using AI-generated, digitally altered images of Bollywood actress Alia Bhatt to promote its products without her consent.

The post quickly went viral, with fans pointing out that the images appeared to be morphed or AI-generated and did not represent any official collaboration with the actress.

Social media users criticised the brand, with one writing: "Alia Bhatt ko pata hai brand shoot ke bare mein?" (Does Alia Bhatt know about this brand shoot?). Another user warned, "She will sue you!"

In response, the brand replied in a humorous tone: "Please make it viral so she also gets to know." When another user repeated the legal concern, the bra...