India, Sept. 14 -- Now, Zomato To Charge A COD Fee

Zomato has begun charging some customers an extra fee for paying cash on delivery. With this, it is adding another layer to its already crowded order bill. So, is this an aberration or the food delivery giant's latest push to monetise every order?

A Fee For Paying Cash: The new "pay on delivery" charge has appeared on select Zomato orders, making COD more expensive. The amount varies between Rs.5 to Rs.21, and is separate from platform, delivery, packaging and other tax charges. All said and done, the move means that cash on delivery is no longer simply a payment choice.

The New Monetisation Layer: For Zomato, the latest fee opens another high-margin channel that monetises its sticky c...