India, Oct. 6 -- From the second half of this year, it seems like every week, at least one new-age Indian startup is lining up for an IPO. Sure, many were waiting for the right window to get listed on the bourses, to scale, build credibility, and deliver investor exits. Yet, as the IPO pipeline swells, some listings fail to meet the basic litmus test.

D2C meat delivery company Zappfresh's painfully long IPO was a case in point, and the market's response is showing it.

Despite being the first D2C meat brand getting listed on the Indian stock exchange, public market investors, particularly the retail segment, have shown a clear disinterest in the company.

It was on the verge of being one of the first new-age startup IPOs to be turned bac...