India, May 5 -- Long-standing terms between manufacturers and D2C brands are getting altered amid a whammy of forces stressing manufacturing facilities.

The conflict in West Asia, which has induced worker exodus and labour shortages in India due to rising commodity prices, is affecting retail manufacturing operations every step of the way. Dwindling fuel supplies in the grey market have led to workers returning from cities and shuttered factories in key manufacturing hubs such as Gujarat's Morbi and Surat, Ferozabad in Uttar Pradesh and Haryana's Bahadur among others across India.

The stress on manufacturing has had an outsized impact on brands and new retail startups primarily in categories like beauty and personal care, apparel, home ...