India, Oct. 6 -- The Indian ecommerce landscape went parched with the funds tap running dry for around two years until green shoots of revival began showing up late last year, yet direct-to-customers (D2C) brands remained verdant, thanks to a booming digital economy.

Despite a 42% slump in investments to $1.5 Bn in 2024, the D2C brands cornered $840 Mn, or 55% of the pie, staying the course to reach $300 Bn by 2030 on the back of rising internet penetration, evolving consumer preferences, and expanding digital infrastructure.

But scaling a consumer brand in today's climate is far from a straightforward approach. Founders need to navigate capital constraints, rising marketing costs, shifting consumer behaviours and a crowded digital land...