India, Oct. 13 -- Dominating The AI Shelf Space

Thirty years after the internet's first ad banner went live, digital marketing is undergoing its biggest transformation yet. As users swap search engines for AI chatbots, the rules of brand discovery and consumer engagement are being rewritten.

Ads In AI Era: Rather than typing keywords into Google and navigating links, consumers are now using AI tools for product recommendations. This behavioural pivot has given rise to answer engine optimisation and generative engine optimisation. But unlike legacy SEO systems, AI platforms offer no common ranking system or standard playbook.

Attribution Problem: For marketers, the biggest challenge is determining whether AI visibility actually drives t...