India, April 10 -- The Open Network for Digital Commerce (ONDC) has appointed Vibhor Jain as its MD and CEO, with effect from April 7. Jain was serving as the platform's acting CEO and MD since the past year. He has been with ONDC for almost five years now.

Jain cofounded air quality management solutions firm Atlanta Healthcare, serving as its CEO till 2017 and director for close to eight years before joining ONDC as a strategic advisor in 2021.

"Going forward, we are concentrating on what open, interoperable infrastructure can uniquely enable - things that no single platform has the incentive or the architecture to do," Jain told ET.

The network will focus on creating deeper value for its target cohort, including farmers, artisans, mo...