India, March 24 -- Uber's Employee Mobility Play

Uber is trading its B2C comfort zone for India's billion-dollar corporate commute market. As Global Capability Centres (GCCs) flood the country, the mobility giant is banking on its driver network and tech stack to disrupt the fragmented B2B industry. So, what's driving Uber's B2B push?

The GCC Gold Rush: India's GCC ecosystem is projected to hit $100 Bn and employ 2.8 Mn people by 2030. As a result, traditional company buses and fragmented local fleets are struggling with 24/7 shift patterns, creating a massive opening for software-led disruption. For cost-conscious Indian enterprises, reliability, safety, and cost control have become as critical as the commute itself.

Uber's entry into...