India, June 9 -- Matrimony startup The Wedding Company has secured $2.75 Mn (Rs.26.3 Cr) in a seed funding round led by Wellingdon Advisors LLP. While existing investors LVX and Tremis Capital doubled down on their earlier bet, new investors Synergy Capital Partner, Vivek Mathur (ex-Elevation Capital) and Rahul Garg (ex-Premji Invest) also joined the startup's cap table.

With the fresh capital in the intend, The Wedding Company intends to penetrate India's vast wedding market deeper by expanding its vendor partner network, build a robust category management function and strengthen its wedding services catalogue.

"This fundraise validates our approach of combining technology with strong on-ground execution to deliver a superior and premi...