India, April 30 -- The Debate Over UPI Market Share

NPCI is all set to host a meeting with third-party payment apps later today. But the agenda of the sit-down seems clear - smaller UPI players want new rules to curb the dominance of PhonePe, Google Pay and Paytm. So, how do the underdogs plan on rallying against the giants?

Curbing The Triopoly: Smaller UPI players like MobiKwik, Navi, super.money and Amazon Pay intend to seek tighter controls on how market leaders acquire users. They are pitching measures like banning the use of contact book data for targeted app downloads and limiting "collect requests" unless paired with broader merchant-side participation.

They are also expected to push for restrictions on UPI Autopay mandates, wh...