India, June 16 -- Artificial intelligence (AI) has dramatically lowered the barriers to creating, translating and distributing content. But as synthetic content floods the internet, platforms are increasingly grappling with how to prevent recommendation systems from amplifying harmful, misleading or infringing material.

For Hirak Chhatbar, cofounder and CTO of Loti AI, this is one of the most important problems the AI industry needs to solve.

Speaking at Inc42's AI Summit 2026 during a panel discussion titled 'Algorithms, Attention & Distribution In The AI Era', Chhatbar argued that the AI safety debate must extend beyond model training to also address how content is surfaced, recommended and distributed online.

Chhatbar said the rapid...