India, Sept. 2 -- If you asked ChatGPT for a new phone, a family car or the best way to plan a holiday, you were probably looking for an answer, not an ad. That's changing fast.

Last week, OpenAI launched ChatGPT Ads in India, bringing sponsored messages into conversations on the AI chatbot for the first time in one of its largest markets. It's the latest to introduce ads into its AI tools after Gemini and Meta, signalling a shift in digital advertising and marketing.

Ads will roll out to those using Free and Go tiers, while those on Plus, Pro, Business, Enterprise and Education plans will get an ad-free experience.

The AI giant claims more than 50 brands are expected to go live during the initial rollout, with WPP and Omnicom as OpenA...