India, Dec. 22 -- Adding on to its spree of experimentations, consumer services giant Swiggy has now opened an offline Instamart branded mini store in Gurugram. Instamart, which is the company's quick commerce arm, has till now operated online, fulfilling orders through its dark stores.

However, the store is not owned by Instamart but is seller-owned and seller-operated, in line with its darkstore model. However, the business model of this particular store differs from the darkstore model in the sense that the seller collects the revenue and shares a commission with Swiggy. For darkstores, the model is completely opposite, as per sources.

Sources close to the development told Inc42 that the seller is procuring the goods from external wh...