India, Dec. 19 -- For a large consumer tech company like Swiggy, hot on the heels of a $1.3 Bn IPO, 2025 was a year of all-out push to its quick commerce vehicle with bets on new products.

In India's hyper-competitive quick commerce market, Swiggy Instamart aced with innovations and new features to edge out its fiercest rival Zepto, while Eternal-run Blinkit ruled the market with nearly half of it in its command.

Swiggy's strategy, as assessed from its financial commentaries across the year, focussed on building a product roadmap across food delivery, quick commerce and other verticals to test new consumer touchpoints - some within the main Swiggy app and others through standalone properties or apps.

"Swiggy's business strategy has bee...