India, June 12 -- Pune-based fitness startup Fittr has onboarded Indian cricketer Rohit Sharma as an investor and equity partner, deepening a relationship that began with his role as the brand's ambassador. The startup did not disclose the investment put in by the cricketer.

In a statement, Fittr said Sharma spent several months evaluating Fittr's mission, business fundamentals and long-term growth strategy before deciding to transition from ambassador to investor.

Notably, Sharma began endorsing the startup in 2024.

Founded in 2016 by Jitendra Chouksey, Bala Krishna Reddy, Rohit Chattopadhyay, and Jyoti Dabas, Fittr offers online health and fitness communities and platforms.

Its platform claims to have helped more than 4 Lakh users t...