India, Oct. 8 -- The great Indian new-age tech IPO queue is growing as we speak, and the newest entrant to add gravity to this frenzy is Rentomojo - a Bengaluru-based furniture and appliance rental platform.

Incorporated in 2014, the company has reportedly appointed Motilal Oswal as one of its book-running lead managers (BRLMs), marking its first step towards the D-Street. Although the startup hasn't given a definitive timeline, there is an unspoken code among Indian startups for going public within 18 months of hiring investment bankers.

If everything falls into place, Rentomojo is set to become India's first rental-focussed startup to shine on the bourses. But, there is something else that makes Rentomojo particularly interesting amon...