India, Aug. 14 -- Razorpay Wants To Put Indian Brands Inside ChatGPT

As ChatGPT and other AI assistants move from answering questions to recommending products and facilitating purchases, Indian payments companies are racing to build the scaffolding for this new commerce layer. Razorpay is betting on this shift and ChatGPT commerce as the next big battleground.

What's The Plan? The fintech giant is working with OpenAI and NPCI to help merchants create ChatGPT-native storefronts, sync product catalogues and enable checkout using UPI capabilities such as UPI Circle and UPI Reserve Pay. It is working with around 50 brands and several ecommerce marketplaces experimenting with agentic commerce. The company claims its technology can reduce the...