India, Oct. 28 -- In today's growing and vast FMCG landscape, pricing plays a crucial role in defining a brand's success story. It's not just about setting a number; it's about understanding consumer behaviour, market dynamics, and the brand's unique value. As competition intensifies and the cost of raw materials fluctuates, brands that strike the right balance between affordability and profitability are the ones that stand out and thrive.

Modern Indian consumers are informed, experimental, and value-conscious. According to recent lifestyles, consumers are willing to pay more for products that offer superior quality and convenience. This shows that perceived value often trumps price sensitivity.

Our pricing strategy has always revolved ...