India, Sept. 18 -- Pocket FM is betting heavily on AI to improve its content economics and lift its EBITDA margin to 15%-20% from around 5% currently, cofounder Prateek Dixit told Inc42.

Dixit did not disclose a timeline for achieving the margin target. However, he said AI already powers about 90% of Pocket FM's production, while its post-production process is entirely AI-driven. Overall, AI is involved in 80%-90% of the startup's creative processes.

The audio series platform is using AI to reduce production costs, accelerate content creation, and scale its IP across languages, geographies, and entertainment formats.

The margin expansion target comes shortly after Pocket FM claimed to have crossed $500 Mn in annual recurring revenue (A...