India, July 7 -- Fresh produce startup Origin Fresh is in talks to raise $10 Mn in a Series A funding round from a clutch of investors as it looks to deepen its supply chain, expand its retail footprint, and bring premium fruits and vegetables to Indian consumers, founder and CEO Prashanth Vasan said.

The startup had previously raised $3.5 Mn across its seed and pre-Series A funding rounds led by Aeravti Ventures, with participation from Microlabs, Sattva Family Office, Switzerland-based Botnar Foundation and Spain-based Netri Foundation, he added.

The development comes as the Bengaluru-based startup seeks to differentiate itself in India's increasingly crowded fresh produce market by building a vertically integrated business that contr...