India, Aug. 26 -- OpenAI's India Gambit

OpenAI is slowly tiptoeing into India. Instead of bold leaps, the AI giant is proceeding with careful steps and concrete initiatives to woo the country's 900 Mn internet users. So, what does OpenAI's India gambit look like?

Affordable Access Strategy: OpenAI's first major India-specific move came last week with the launch of a dedicated subscription plan for users in India, priced at just INR 399 a month, the cheapest it has offered anywhere globally. This pricing strategy acknowledges local price sensitivity while still keeping the door open for capturing a significant share of the Indian market.

Baby Steps: The company is set to open its first corporate office in India, located in Delhi NCR, la...