India, April 28 -- Protein and supplements marketplace HyugaLife has raised Rs.100 Cr ($10.6 Mn) in its Series A funding round led by IvyCap Ventures, with participation from First Bridge Fund.

The startup said it will use the capital to strengthen AI-driven personalisation features for users, expand its dark store network, and establish an offline presence. 

Founded in 2021 by Sachin Parikh, Anvi Shah and Neehar Modi, HyugaLife operates an ecommerce marketplace for health and wellness products such as herbal supplements, sports nutrition, weight management, fitness accessories, among others. 

The startup claims to offer more than 10,000 products across nine different categories from over 450 brands, catering to a broad spect...