India, July 31 -- B2B AI market research startup Metaforms has raised $9 Mn (around INR 78.8 Cr) in its Series A funding round led by Peak XV Partners, with participation from Nexus Venture Partners and Together Fund.

The startup is planning to deploy the fresh proceeds for talent acquisition with a focus on expanding its Bengaluru-based engineering and AI-research team. Additionally, the capital will be used to strengthen its product portfolio.

Founded in 2023 by Akshat Tyagi and Arjun S, Metaforms integrates AI to help market research agencies with automation of their daily tasks. Its AI agents automate survey programming, data processing, and vendor coordination, allowing the agencies to manage client demands efficiently.

Notably, M...